With you for life
Boots
Bringing British humour back to Boots
Boots is one of the last great British brands left, but it had lost some of the great British humour it was once known for. So we launched “With you for life” – a brand-new platform with a brand-wide shift in tone, swapping generic vignettes for slice-of-life skits, all expertly delivered by Andrew Gaynord and the late, great James Rouse.
RESULTS
Pick of the Day – David Reviews (Sweet & Sore)
5* – David Reviews (Take A Hike)
Saved someone’s life (Pipe Down)
Our health client sent us this after Pipe Down aired. Then we found out hundreds more had done the same. One to make mum proud.
