See through the symptoms

Each year, thousands die from lung cancer because they’re non-smokers, so GPs ignore the symptoms. We needed to make them pay attention, but the work was pro-bono. So we did the only sane thing we could, and went on a mission to get one of the world’s best photographers to shoot our campaign in the middle of the pandemic for absolutely nothing.

RESULTS
People’s Choice – Creative Pool
Silver – Kinsale Sharks
Passed £40K fundraising target
National and international coverage
Faye getting more likes on Rankin’s Insta than the Ramones