Rewards all round
Current Account Switch Service
Offering freebies without moving a muscle
Switching banks isn’t the most exciting thing in the world, but thanks to CASS, it is smooth, and it comes with rewards too. So we brought that to life by making life difficult for ourselves - building a revolving 360 set that meant our hero didn’t have to move, and shooting the whole thing in a one-shot. Luckily OK Go director Bob Partington is used to ridiculous asks.
RESULTS
28 million views
Brand awareness up 81%
And if you want to know how the magic happened……