Beauty House Party

We kept the “Make more room for beauty” campaign going by making more rooms for beauty, creating a pop-up house party based on the get-ready routine, with a bathroom, bedroom, dressing room and drinks room that let people try out a ton of trending products. We thought it was pretty cute. We didn’t think it would create a 3-hour queue that snaked through Soho, or make someone fake a seizure to jump to the front.